
A peacock by Paul Evans
I love birds and I love design, so here I am beginning an occasional series about birds that have become style icons in some way. This includes their use for company logos and their place in art. I am starting with the peacock…
There are many peacocks in captivity at stately homes in the UK and they can be seen in the grounds of our own Cardiff Castle in the city centre. They occasionally escape or sit on the outer walls and make a racket with their loud cries.
The peacock is the wonderful show-off male of the blue peafowl (Pavo cristatus), which is the national bird of India and regional bird of the Punjab.

The original NBC peacock logo, left, and as it is today
Perhaps the most widely known peacock logo is that used by NBC. It was created in 1956 by John J Graham and was first used on a black background for effect. The idea was to publicise NBC’s colour TV content and parent company RCA’s colour TV sets. Read a lot more on Wikipedia here.
That’s one of the main selling points for the peacock in design – it’s SO colourful. Trawling the web, I found quite a few peacock logos. As usual, click on the picture to go to the source…

Thomas Swain's logo for the Peacock Players gaming casino

The logo of event planners Peacock Marketing Group
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